The business behind the loads
How my company operated before I owned trucks, and my path from dispatching experience into running the business.
From dispatcher relationships to a freight company generating in excess of $2 million in annual sales.
The experience, team, and systems behind the work—shared with owners ready for their next step.
Choose Your Session · $147 ↗


I provided power-only services for container loads in Memphis, serving brokers, freight forwarders, and some direct customers. My first customers came from relationships I built as a dispatcher.
For five years, I operated without owning trucks. I recently purchased my first three.
Today, my team members support billing, driver pay, order entry, customer updates, and inbound sales leads. I use AI to help write SOPs, draft customer messages, and review information.
In this workshop, I’ll walk you through the experience and practices behind that business.
For existing dispatch and logistics owners who feel stuck and want a clearer next step.
How my company operated before I owned trucks, and my path from dispatching experience into running the business.
Where my first customers came from, how dispatcher relationships helped, and what I learned along the way.
The five functions my team supports and practical examples of documenting work and using AI.
Tools to help you document recurring work, prepare a clearer handoff, and choose your next operational improvement.
Bring your questions for the live Q&A.
A separate 60-minute group Zoom session to work through one SOP and a team handoff.
Session date will be confirmed before this upgrade opens.
One 60-minute private Zoom review of your business bottlenecks, plus a written action plan within three business days.
Appointment availability will be confirmed before booking opens.
Optional additional one-time purchases. The base ticket already includes the workshop, recording, and toolkit. Private review includes recommendations; implementation and ongoing support are not included.
Black Friday ticket: $147 · One selected session
Every session includes the same 90-minute workshop, live Q&A, recording, and toolkit. Choose one date below to continue to secure checkout.
7:00–8:30 p.m. CST
Live on Zoom · 2026
12:00–1:30 p.m. CST
Live on Zoom · 2026
10:00–11:30 a.m. CST
Live on Zoom · 2026
After successful payment, your confirmation email will show your selected date and time. Zoom joining details will be emailed separately before your session. The recording and toolkit arrive within two business days after your session.
Purchase policy: All sales are final, except where law requires otherwise or we cancel without a replacement. Questions? [email protected].